Let’s toss a coin. If we get a head we make vermouth. If it’s tails, the coin is wrong.

Ton Leck is to Antonio Lecchi what Mr. Hide is to Dr. Jeckill. The character of our story is Antonio Lecchi, a renowned chef and tireless winemaker. Ton Leck is his alter ego, capable of experimenting with Antonio’s oenological masterpieces, to make something totally new.

We wanted to tell the story of this bet on vermouth, which starts from the vineyard, through the hand-drawn label.

Printed on
Arconvert Laid
Techniques
Screenprinting
Hotfoil
Photography
Giovanni Marchesi
Printer
Labelado

“The two coins, depicting the manufacturer’s profile, are a distinctive and unique element that makes this label so personal.”

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